leaflet design
logo design
motion design
visual identity
data visualisation
Design a multilingual campaign tackling a chosen pressing issue. I chose to centre my focus on the Chinese Social Credit System, which I knew it was an opportunity to make a powerful statement. Instead of focusing on the negatives, I took a unique approach.
My outcome was an anti-campaign that promoted a boombox designed to contradict one of the rules that can affect the score: playing music too loud. Through striking visuals and compelling copy, I emphasised the freedom to express oneself and challenge societal norms. The campaign aimed to spark conversation and highlight the importance of individuality and personal choice. It was a bold and thought-provoking response to a complex issue.
